(I) Business District Analysis
When determining the location of the shop, it is crucial to analyze the business district. This not only impacts the initial success of entrepreneurship but also provides a foundation for future marketing strategies and brand image establishment. The business district, a geographical concept, refers to the geographic area where the car beauty shop can effectively attract customers, i.e., the store's radiation range. It consists of the core business district, secondary business district, and edge business district.
The core business district is the area closest to the shop with the highest customer density, accounting for approximately 45%-60% of the total customers. Generally, the radius of the core business district for car beauty is around 4 kilometers. The secondary business district is between the core and edge business districts, with more scattered customers and weaker store radiation, constituting about 20%-25% of total customers, and a radius of 5-7 kilometers. The edge business district is on the outermost periphery of the core business district, where customers are mostly occasional and opportunistic, with a radius of 8 kilometers or more.
The objectives of business district analysis are to obtain various consumer information, determine promotion activities based on the district's size, and select media and promotional modes. It also helps formulate competitive strategies for same-industry shops, taking into account the advantages and disadvantages of the store location, such as proximity to residential areas, traffic convenience, and customer footfall.
(II) Site Selection Analysis
Several factors should be considered when selecting the location for a car beauty shop:
- Vehicle Traffic: Analyze the number and types of vehicles.
- Pedestrian Traffic: Evaluate the number and types of pedestrians to judge the vibrancy and prosperity of the location.
- Parking Facilities: Consider the number of parking spaces and the ease of entry into the shop, including street railings, traffic flow direction, and the shop's position.
- Store Composition: Assess the number and scale of same-industry or similar shops, their proximity, and compatibility.
- Specific Locations: Evaluate the visibility of the storefront, building size, features, and the shape of the sign, as well as the line of sight radiation range.
- Opening Conditions: Consider leasing conditions, operational costs, taxes, regional planning, and regulations.
(III) Location Selection
The following locations are more suitable for opening a car beauty shop:
- Around automobile sales hubs or near vehicle management offices.
- Areas with sufficient customer sources, such as hotels, office buildings, and government units.
- Storefront ideally located near parking lots, gas stations, or high-end residential areas.
- Locations with a high density of same-industry or similar shops.
- Areas with spacious roads, heavy traffic flow, and convenient vehicle entry and exit.
- Street-facing storefront in a clean and tidy environment.
- Ample space in front of the store for parking multiple vehicles.
- Ability to install a large sign above the storefront for effective advertising.
- Adequate water supply and superior drainage conditions.
(IV) Design and Decoration of Car Beauty Shop
A professional car beauty shop typically consists of five parts: operating area (including washing and beauty areas), office, boutique room, reception room, and paint room. The basic requirements for design and construction are:
- Align with the regional service market to determine the scale and goals of operations.
- Pay attention to the environment and aesthetics of the washing area, ensuring it meets development needs.
- Construction sites must adhere to city hygiene standards (clean, tidy, and aesthetically pleasing).
- Use car care products from reputable manufacturers.
- Consult a professional company for design and invest in project supervision.
- Install water and electrical lines at least one meter above the ground for safety.
- Large and medium-sized locations should have 1-2 square meters of restroom facilities.
(V) Operating Area Decoration
The operating area is the primary facility of a car beauty shop, where all car beauty work is completed.
- Wall Surface: Choose waterproof and anti-corrosive materials for wall decoration, with a preference for white tones. Uniform wall tones are recommended for chain stores. Display "Car Beauty Project" and "Standard Charges" signs on the walls.
- Floor: Use sloping steps for entry and exit, considering width, slope, and convenience. The floor should not be too smooth to ensure anti-slip properties. Address drainage issues for new floors, placing drainage on one side.
- Ceiling: Use a grid structure (aluminum alloy frame with lightweight panels) and hang brand promotional flags.
(VI) Office Decoration
The office is where shop management and finance personnel work. In addition to standard office decorations, it should meet the following requirements:
- Hang position responsibilities for various functions on the walls.
- Provide manager's office desk and supplies.
- Set up a counter for financial personnel for cash handling and invoicing, usually located at the entrance.
(VII) Reception Room Decoration
The reception room is a place for customer reception and relaxation. Due to the high value of cars, owners prefer to keep their cars in sight during beauty treatments. Therefore, the reception room and operating area should be separated by glass. This ensures transparency, allowing owners to witness the transformation of their cars. Equip the reception room with sofas, coffee tables, and water dispensers for customer comfort.
(VIII) Boutique Room Decoration
The boutique room mainly offers car and automotive enthusiast products. It should include:
- Display windows for showcasing products and promotional items.
- Cupboards for product displays with glass doors.
- Counters integrated with cupboards, providing a platform for placing work-related bottles and other tools.
(IX) Paint Room
Large car beauty shops may have a paint room for repairing severely damaged paint on cars.
(X) Installation of Water and Electrical Facilities
- Water Supply: While car beauty does not demand high-quality water, sufficient water pressure and supply are essential.
- Drainage: Install drainage channels along the shop's perimeter to prevent water accumulation.
- Faucet Installation: Place water faucets near wall corners for convenience during operations. Install 1-2 faucets in different directions for larger shops, ensuring ease of operation. Additionally, dedicate a faucet for washing machine use due to daily reliance on towels, bath towels, and similar materials.
- Electricity:
- Lighting: Generally, car beauty workshops use fluorescent lights. Consider adequate lighting for night operations or locations with poor natural light.
- Power Outlets: Use high-quality waterproof sockets due to water splashes during cleaning. The height of sockets above the ground is typically 30-50 cm.
- Power Load: Consider the total load on the main switchboard, factoring in lighting, polishing machines, washing machines, and other electrical appliances operating simultaneously. For shops with paint rooms, include the paint room's electricity consumption.
(XI) Equipment Configuration
Car beauty shops require the following equipment:
High-pressure washing machine, foam machine, waxing machine, washing machine, steam machine, polishing machine, dual-use mat drying machine, vacuum cleaner, vacuum oil suction machine, spray gun, and auxiliary tools.
(XII) Handling Store Opening Procedures
Opening a car beauty shop involves the following procedures:
- Obtain Business
License:
- Apply for a business license with the local industry and commerce department in the name of an individual or company. The enterprise name can be chosen by the franchise owner.
- Provide identification documents such as the ID card of the enterprise owner and employee ID cards.
- Present proof of funds through an audit report.
- Provide venue certification, either the property ownership certificate or the lease agreement.
- Define the scope of operations, which should be broad during registration for future expansion. For example, the main business is car beauty, and secondary businesses include car decoration, automotive goods, or car accessories.
- Apply for Special Industry License:
- If the franchise shop includes a paint room, apply for a special industry license from the local public security or transportation department. Approval is required as painting changes the appearance of vehicles.
- Apply for Shop Signage and Outdoor Signs:
- Set up shop signage or other outdoor signs by applying through an advertising agency with the local industry and commerce department's advertising supervisor (department, section).
- Handle Procedures Related to Urban Management:
- In cities where outdoor operations are not permitted, consult with the local urban management department for relevant permits, especially for structures or operations such as drainage. Obtain necessary permits.
- Handle Tax-related Procedures:
- Apply for relevant procedures from the tax department, including tax registration and tax reduction applications.
(XIII) Recruitment of Personnel
- Managerial Staff Recruitment Criteria:
- Basic conditions include a high school degree or higher, aged between 25-35, good health, and over two years of experience in the same industry.
- Strong business skills, ability to fulfill managerial responsibilities, a sense of responsibility, and understanding of advertising planning and marketing.
- Car Beauty Technician Recruitment Criteria:
- Basic conditions include a high school degree or higher, aged below 40, good health, and a certain level of automotive knowledge.
- Strong work ethics, diligence, ability to endure hardships, mild personality, and effective communication skills.
- Receptionist Recruitment Criteria:
- Basic conditions include a high school degree or higher, female, aged below 25, height above 1.60m, and good appearance.
- Strong verbal communication skills, articulate, quick thinking, and good interpersonal skills.
- Understanding of car beauty projects, equipment, operational methods, and knowledge of fees to explain to customers.
Please note that these recruitment criteria are provided for reference.